Durham, New Hampshire, 25 August 2008 – “Your online presence helps determine your professional and personal success,” says Internet guru Ted Demopoulos, author of the free guide Effective Internet Presence: Now required for success in business and life, available at www.EffectiveInternetPresence.com.

“People google you all the time. They google you if they are considering hiring you, they google you if they may be working with you, and they google you if you’re dating their sister. If they really care, or are Internet savvy, they will do more than simple search engine lookups.”

What they find, not just the facts, but also the impression those facts convey, is your online personal brand. “It better be accurate and represent you well,” Demopoulos emphasizes.

What shows up on the Internet about people is often a major factor in their professional and personal success. For example, Demopoulos’ proprietary research shows over 85% of recruiters use search engines to learn more about candidates, and over 90% of people use search engines to learn more about potential dates.

Do you know what shows up when people look you up online? Effective Internet Presence: Now required for success in business and life describes several simple and free ways anyone can build their online personal brand. It is written in jargon free language anyone can understand, and demystifies issues such as what is acceptable and unacceptable online, and how to bury “digital dirt,” undesirable or inaccurate online information about you.